How to Audit Author Website Content for a Redesign
As a author website redesign company, one of the first things we do when taking on a new client is audit their existing website content. This allows us to get a sense of what content is working well and what needs to be improved upon. It also helps us to understand the client’s voice and tone, which is important when creating new content.
There are a few different ways to approach auditing website content. In this article, we’ll walk you through our process step-by-step.
1. Make a list of all the pages on the website.
The first step is to make a list of all the pages on the website. This includes the homepage, as well as any other pages that can be accessed from the navigation menu. If there are any pages that can only be accessed by clicking on a link within another page, make note of those as well.
2. Go through each page and make note of the following:
- The page title
- The main headline
- Any sub headlines
- The body copy
- Any images or videos
- Any calls-to-action
3. Once you’ve gone through all the pages, take a step back and look at the big picture.
- What topics are covered on the website?
- Is there a consistent voice and tone throughout the website?
- Are there any topics that are missing?
- Are there any pages that are outdated or no longer relevant?
4. After you’ve done your analysis, it’s time to start making changes.
- If there are any outdated or irrelevant pages, consider removing them from the website.
- If there are any missing topics, start brainstorming new content to add.
- If the voice and tone are inconsistent, start making changes to ensure that the website has a more cohesive feel.
Auditing website content is an important part of the redesign process. By taking the time to do a thorough audit, you can ensure that your new website will be even better than your old one. After you’ve made all the necessary changes, it’s important to keep auditing your website on a regular basis. This will help you to catch any new problems that arise and make sure that your website is always up-to-date.
Why Should You Audit Author Website Content?
As an author, your website is one of the most important tools that you have for promoting your work. A well-designed website can help you to reach new readers, sell more books, and build a stronger platform.
However, in order for your website to be effective, it’s important to regularly audit your content. This process will help you to identify any problems with your website and make necessary changes.
In terms of benefits, here are the top five:
1. Improved Strategy
Auditing your website content on a regular basis will help you to fine-tune your marketing strategy. As you analyze your website, you’ll be able to identify which areas are working well and which could use some improvement. This process will help you to focus your efforts on the areas that will have the biggest impact.
2. Increased Sales
If your website is ineffective, you’re likely losing out on potential sales. By auditing your website content, you can identify any problems that are causing readers to click away. Once you’ve made the necessary changes, you should see an increase in sales.
3. Greater Engagement
If readers are struggling to find what they’re looking for on your website, they’re likely to become frustrated and move on to something else. By auditing your website content, you can ensure that readers are able to easily find the information they’re looking for. This will lead to greater engagement and a lower bounce rate.
4. More Shares
If your website content is share-worthy, you’ll see an increase in social media shares. This can help to promote your work to a wider audience and build a stronger platform.
5. Better Search Engine Rankings
If your website content is well-optimized, you’ll see an improvement in your search engine rankings. This will help you to reach a larger audience and sell more books.
Conclusion
Auditing website content is an important part of maintaining a successful author website. This process will help you to identify any problems with your website and make necessary changes. As a result, you’ll see an increase in sales, engagement, and shares.
